skip navigation


By Staff, 09/19/17, 11:30AM EDT


Next up for Boston: New Uniforms to be Unveiled

BROOKLYN, NY– Presenting the new logo for the Boston Pride.

Fans and many others around the Pride organization had requested a logo to replace the Pride wordmark of the club’s first two years, and the team, NWHL office and a highly-respected branding agency collaborated to deliver one in time for the 2017-18 season.

The team is not just getting a new logo. New uniforms will be unveiled in the coming weeks.

The new logo and brand identity for the Pride were created by M Style Marketing, a global strategy, marketing and branding agency specializing in sports, entertainment and consumer products.


“The feedback we were getting over the last two years was that the fans and everyone in the Boston Pride hockey community loved the uniform, but wanted something more than words,” said NWHL Commissioner Dani Rylan. “The mission was to create a strong brand identity for the Pride, and we’re grateful to M Style for their outstanding work.”

“We created a brand worthy of the players and fans of the Boston Pride,” said Rob Striar, founder of M Style. “A stoic and fierce lion was illustrated to present the tough image of the Pride, the NWHL’s first champions. The lioness is well known for its hunting prowess as well as ability to work within complex teamwork — perfectly summing up the Pride."

There are elements of Boston’s history throughout the brand and uniforms. For example, the paw prints of the lioness that adorn the logo pay homage to the style of the famed signs in Kenmore Square.

M Style ( and on Twitter @MStyleMarketing) infuses strategic process with an award-winning creative team for international leagues, federations and teams.