Labatt Blue Named Title Sponsor of the NWHL Buffalo Believes Classic Outdoor Game

by NWHL Media

Labatt Blue, America’s top-selling Canadian beer, has signed on as the title sponsor of the National Women’s Hockey League’s Buffalo Believes Classic.


The Labatt Blue NWHL Buffalo Believes Classic will take place on Saturday, December 28 at 7 p.m. as the Buffalo Beauts host the Metropolitan Riveters. The event is at RiverWorks, a sports and entertainment venue located on the banks of the Buffalo River.

“As a Canadian beer brand with deep hockey roots, we’re proud to partner with the National Women’s Hockey League,” said Jaime Polisoto, Brand Manager, Labatt USA. “The Labatt Blue NWHL Buffalo Believes Classic will be packed with some of the most dedicated fans in hockey and we look forward to joining them to celebrate the game we love.”

“Labatt Blue’s sponsorship of the first regular season outdoor game in NWHL history is a reflection of the brand’s commitment to the game, the players, and the fans,” said league Founder and Commissioner Dani Rylan. “We are delighted to have Labatt Blue join us as partners in this celebration of the sport in the great hockey city of Buffalo.”

Tickets for the Labatt Blue NWHL Buffalo Believes Classic are available now at