DICK’S Sporting Goods Becomes Presenting Sponsor of the Isobel Cup Presentation and Cup Final MVP


February 3, 2021 – In the newest major partnership for the National Women’s Hockey League, DICK’S Sporting Goods has become the Presenting Sponsor of the 2021 Isobel Cup Trophy presentation and the Isobel Cup Final MVP Award.

DICK’S Sporting Goods will have branding around both presentations during the Isobel Cup Final, which takes place Friday, Feb. 5 at 7 p.m. ET and will be broadcast on NBCSN nationally and on Twitch for international audiences. DICK’S Sporting Goods will be part of history, as the telecasts by NBC Sports of the Isobel Cup Semifinals on Thursday and Cup Final on Friday mark the first-ever women’s professional hockey games to be shown live on a major national cable network in the U.S.

The winner of the Most Valuable Player Award for the Cup Final will receive a major gift from DICK’S Sporting Goods. The Isobel Cup champions will also feature DICK’S Sporting Goods branding on their digital platforms.

“DICK’S Sporting Goods has recognized all of the amazing skill and passion of NWHL players during our season in Lake Placid,” said NWHL Commissioner Tyler Tumminia. “We appreciate DICK’S Sports Goods’ commitment to supporting NWHL players and the Isobel Cup Final with this significant partnership, and we look forward to working with them.”

About the National Women’s Hockey League (NWHL)

Established in 2015, the NWHL was the first professional women’s hockey league in North America to pay its players. The mission of the league is to fuel the continued growth of the sport and brand of pro women’s hockey. The league is made up of the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps, and the Toronto Six. Visit NWHL.zone and follow on Twitter and Facebook @NWHL and Instagram @NWHL.zone